Academic News

Value-Driven and Customer Oriented Engineering Design Optimisation


Theme:Value-Driven and Customer Oriented Engineering Design Optimisation

Speaker:Dr. Hakki Eres, Senior Research Fellow (Rolls-Royce University Technology Centre at Southampton)

Time:April 16th 2015, 11:00AM

Venue:  Lecture Hall, Aerospace Building



Designing complex engineering systems is immensely challenging. Formal systems engineering methodologies are widely used in the aerospace industry throughout the overall design process to minimise the overall design effort, corrective re-work, and ultimately overall development and manufacturing costs. Incorporating the requirements from customers and other stakeholders into the conceptual and early design process is vital for the success and viability of any development programme. This talk will introduce the value-driven design (VDD) methodology that can be utilised in the extended enterprise within the aerospace industry. Specifically, the application of the concept design analysis (CODA) method to map captured customer needs into engineering characteristics and the use of an overall ‘design merit’ metric in design assessments, sensitivity analyses, and engineering design optimisation studies will be discussed.




Dr Hakki Eres works at the Computational Engineering and Design Research Group, Faculty of Engineering and the Environment, University of Southampton, UK. He has 15 years of research experience on customer needs analysis and value driven design optimisation, workflow execution environments, high performance computing, life cycle cost modelling, and knowledge-based engineering. He participated in the GEODISE, SIMDAT, SAMULET, and SILOET projects in partnership with Rolls-Royce plc, EADS/Airbus and GKN Aerospace Sweden. Recently he led the customer oriented conceptual design task in the CRESCENDO project. He is currently leading the following research projects: 1) Systems modelling for value (Rolls-Royce plc); 2) KnowTech3D (EU); 3) Sensitivity, Accuracy and Risk Assessment of Design Processes (EPSRC and Rolls-Royce plc); 4) Enhanced Life Cycle Costing Services (Rolls-Royce plc); and 5) Model Validation and Uncertainty Quantification for the Preliminary Aero-Engine Design Processes (EPSRC and Rolls-Royce plc).

Copyright? 2015 School of Aeronautics and Astronautics Email: SJTUSAA@sjtu.edu.cn

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